gnc 2024 campaign
glory days
2023 SILVER ADDY WINNER
The Glory Days campaign was a massive omni-channel initiative that started off the new year for GNC’s 35+ demographic. Focusing on key themes and culturally iconic moments from the 80’s and 90’s, we produced a nostalgic time capsule that gave our audience a jolt of retro fun to kick off their January. Witty headlines worked as reminders of things long forgotten, and paired with the vivid neon aesthetic and wardrobe that would make the Saved by the Bell crew proud. The end result was an attention-grabbing campaign that stood out against the common “New Year, New You” themes and reminded our customers that it’s never too late to recapture the glory days of their youth.
My Role: Associate Creative Director
Copy: Nate Custard ADs: Zack Wallover, Kristen Murdy Design: Michael Hardwick, Jay Rupp, Mikaiah Vea Video Agency: Red Antler
