Wheybolic® has been GNC’s best selling protein for over 10 years. Over that time, focus shifted to other products, other flavors, and other brands, while the top performer continued quietly chugging along. We finally decided to bring it back into the spotlight with a campaign that focused on how great the product is, not the latest flavors or fads, just a top quality product that gets you the results you want. Sometimes the smartest decision isn’t the newest or flashiest one, but rather, the one that’s tried and true, does the job, and does it extremely well. If you want guaranteed gains in the gym, you want Wheybolic®. It’s that simple.

My Role: Associate Creative Director

Copy: Nate Custard Design: Jay Rupp Video: Steve Benton