The RAGÚ web experience was extremely outdated when we were asked to overhaul it. Launching on the heels of their new "Simmered In Tradition" campaign, we created a responsive website that paid homage to the heritage of the brand while also focusing on the freshness and quality of their products. No stone was left unturned as we upgraded everything from their database to their photography and all things in between. The end result was an evergreen site that is still in use today and showcases their sauces in a way that creates balance between modern day and their storied past.  

My Role: Creative Director

Art Director: Baird Clinkscales   Design: Marcel Williams    Copy: Sandy Moore