Sonic Drive-Ins have a very loyal and fun-loving customer base that likes to feel as though they are a part of a unique group. In order to capitalize on that, we created a responsive site that allowed us to showcase the food and thousands of drink combinations, while also asking the users to add to the online experience. We designed a "See Yourself at Sonic" section where visitors could upload a photo of their trip to the restaurant and have it featured on the homepage. This allowed them continue their on-site experience online as part of a much larger, virtual community.

My Role: Associate Creative Director